Privacy Policy

Last updated: 9th July, 2025

This Privacy Policy describes how INU ("we", "us", or "our") collects, uses, and shares your personal information when you visit or make a purchase from inustore.co (the “Site”), in compliance with the EU General Data Protection Regulation (GDPR) and Finnish data protection laws.

1. Personal Information We Collect

a. Order Information

When you make a purchase, we collect:

Name
Billing and shipping address
Payment information (processed securely via third parties like Stripe or PayPal)
Email address
Phone number
Purchase history

b. Device Information

We automatically collect:

IP address
Browser type and version
Time zone
Cookies and tracking pixels
Referring website or source
How you interact with the Site

2. How We Use Your Information

We use your data to:

Process and fulfill orders (Legal basis: contract)
Send order confirmations and shipping updates
Respond to customer service inquiries (Legal basis: legitimate interest)
Improve our website and user experience (Legal basis: legitimate interest)
Detect fraud or security risks (Legal basis: legal obligation & legitimate interest)
Send marketing emails if you opt in (Legal basis: consent)

3. Sharing Your Information

We only share your data with trusted third parties to help us run our business, such as:

Shopify – our e-commerce platform
Stripe / PayPal – payment processors
Google Analytics – website usage analysis
Klaviyo / Mailchimp – marketing email delivery
Posti, DHL, etc. – shipping providers

All third parties are bound by contracts to protect your data and act only on our instructions.

4. International Data Transfers

Some of our service providers may be based outside the EU/EEA (e.g., the U.S.). When your personal data is transferred internationally, we ensure it is protected through:

Standard Contractual Clauses (SCCs)
Adequacy decisions (when applicable)

5. How Long We Keep Your Data

Order and accounting data: 6 years (legal requirement)
Marketing email data: until you unsubscribe
Analytics data: up to 26 months
Support inquiries: 1 year

6. Cookies & Tracking

We use cookies and similar technologies to:

Operate the Site
Remember your preferences
Analyze traffic and behavior
Deliver relevant ads

You can control cookies via your browser or opt-out of tracking:

7. Marketing Communications

You’ll only receive marketing emails if you’ve given explicit consent (opted in). You can unsubscribe anytime by clicking the link in our emails or contacting us.

We do not share your personal data with third parties for their own marketing purposes.

8. Your Rights (EU/EEA Residents)

Under the GDPR, you have the right to:

Access your personal data
Correct incorrect or outdated information
Request deletion ("right to be forgotten")
Restrict or object to certain uses
Data portability
Withdraw consent at any time
Lodge a complaint with the Finnish Data Protection Ombudsman:
https://tietosuoja.fi/en/home

To exercise these rights, contact us at contact@inustore.co.

9. Security

We use appropriate technical and organizational measures to protect your personal data, including:

HTTPS encryption
Secure data storage
Access control and employee training
Regular platform security audits

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for legal reasons. The updated version will always be posted on this page.